Real Estate for Community Impact
A full-service real estate firm with 20+ years of experience, advancing affordable housing, commercial development, and small business growth in underserved communities across Alachua County.
WHO WE ARE
Nearly Two Decades of Community-Centered Real Estate
Affordable Housing
Multi-phase housing for seniors, veterans, and moderate-income households — where the need is greatest in Alachua County.
Commercial Development
Strategic land acquisition and development in high-impact corridors, including a flagship five-parcel site near Walmart and the future City Sports Complex.
Small Business Incubation
Launching a Small Business Incubator co-located with our new commercial headquarters to accelerate entrepreneurship in underserved communities.
Real Estate Consultation
Full-service residential, commercial, and vacant land services backed by 20+ years of regional market expertise.
Affordable Housing
Affordable Housing
Multi-phase housing for seniors, veterans, and moderate-income households — where the need is greatest in Alachua County.
Commercial Development
Commercial Development
Strategic land acquisition and development in high-impact corridors, including a flagship five-parcel site near Walmart and the future City Sports Complex.
Small Business Incubation
Small Business Incubation
Launching a Small Business Incubator co-located with our new commercial headquarters to accelerate entrepreneurship in underserved communities.
Real Estate Consultation
Real Estate Consultation
Full-service residential, commercial, and vacant land services backed by 20+ years of regional market expertise.
Our Mission
"is to create economic mobility through access to commercial development, workforce housing, and small business growth."
Rodney Long Realty Services, LLC is headquartered at 1712 NE Waldo Road, Gainesville, Florida. Founded with a commitment to serving underserved communities, the firm is expanding its mission beyond traditional real estate into direct community development — tackling housing affordability, economic disinvestment, and small business barriers simultaneously.
Our Mission
"is to create economic mobility through access to commercial development, workforce housing, and small business growth."
Rodney Long Realty Services, LLC is headquartered at 1712 NE Waldo Road, Gainesville, Florida. Founded with a commitment to serving underserved communities, the firm is expanding its mission beyond traditional real estate into direct community development — tackling housing affordability, economic disinvestment, and small business barriers simultaneously.
Federal Tax Incentive Program
Opportunity Zone Investment Ready
Our potential flagship acquisition site is situated in a federally designated Opportunity Zone — unlocking powerful tax incentives for investors while delivering measurable community impact.
The Flagship Site
Five potential contiguous parcels located two blocks from our current office on NE Waldo Road — directly across from a Walmart Super Center and the future City of Gainesville Sports Complex. This high-traffic, high-visibility corridor is ideal for mixed-use commercial and residential development.
- NE Waldo Rd, Gainesville FL 5 Parcels · Mixed-Use OZ Designated
Dual Impact Returns
Simultaneously delivers measurable community benefit metrics required by institutional ESG investors and CDFIs.
QOF Structuring
The project is structured to meet federal “substantially all” requirements — ensuring full compliance and maximum investor benefit.
Tax-Free Appreciation
Appreciation on the OZ investment held 10+ years may be completely excluded from federal capital gains tax.
Stepped-Up Basis
Holding for 5+ years may provide a partial step-up in basis, reducing the overall tax burden on the original deferred gain.
Capital Gains Deferral
Investors reinvesting prior capital gains into this Qualified Opportunity Zone project can defer federal taxes through 2026.
Three Projects, One Vision
Interconnected initiatives addressing housing, commerce, and entrepreneurship — each aligned to distinct federal and state funding streams.

Senior, Veteran & Workforce Housing
Multi-phase affordable housing for seniors, veterans, and moderate-income households across Alachua County. Designed to address a critical shortage of quality attainable housing in the region.
HUD HOME | FL SHIP LIHTC | CDBG | Choice Neighborhoods
New HQ & Mixed-Use Center
Potential construction of Rodney Long Realty’s expanded commercial headquarters on the five parcel OZ site — directly adjacent to major retail and a future municipal sports complex.
Opportunity Zone | EDA Public Works | CDBG | SBA 504 | NMTC

Small Business Incubator
SBA SBDC | CDFI Fund | EDA EAA | FL DEO | USDA RBDG
Entrepreneurship Initiative
Small Business Incubator Program
Affordable Co-Working Space
Flexible workspace within the new commercial HQ — eliminating the biggest cost barrier for startup businesses in underserved communities.
Real Estate & Business Advisory
Direct access to nearly two decades of commercial real estate, development, and land acquisition expertise from the Rodney Long Realty team.
Capital Access Pathways
Connections to CDFIs, SBA loan programs, local investors, and grant resources to help businesses secure capital for growth.
Community & Mentorship Network
Peer cohorts, mentorship from established owners, and linkages to local economic development organizations and chambers of commerce.
Workforce Development Linkages
Partnerships with Santa Fe College and Alachua County workforce systems to connect incubator businesses with trained local talent.
Projected Community Impact
Measurable Outcomes
Every project is designed with clear, reportable community benefit metrics — the accountability framework grantors require and communities deserve.
Parcels Targeted
for Revitalization
Priority Populations: Seniors · Veterans · Workforce
Years Local Real Estate
Leadership
Priority Participants
- Low-to-moderate Income Entrepreneurs
- Women-owned Businesses
- Veteran-owned Businesses
- Minority-owned Enterprises
- Residents of Alachua County OZ tracts
Aligned Federal & State Grant Sources
- SBA Small Business Development Center Grants
- EDA Economic Adjustment Assistance
- CDFI Fund — Small Dollar Loan Program
- Florida DEO Community Development Block Grant
- USDA Rural Business Development Grants
- HUD Section 108 Loan Guarantee
Grant & Funding Eligibility Overview
Rodney Long Realty’s work sits at the intersection of multiple federal, state, and philanthropic priority areas — enabling a diversified, resilient funding strategy
HUD Housing Programs
The affordable housing component aligns with HUD’s HOME Investment Partnerships, CDBG, and Choice Neighborhoods — all targeting LMI households and underserved communities in Alachua County.
HOME | CDBG | FL SHIP | LIHTC | CHOICE NEIGHBORHOODS
Economic Development (EDA)
EDA PUBLIC WORKS | EDA EAA | USDA RBDG | HUD SEC. 108
SBA & CDFI Programs
The Small Business Incubator and commercial development are positioned for SBA 504 financing, SBA SBDC grants, and CDFI Fund awards supporting small business lending in underserved markets.
SBA 504 | SBA 7(A) | CDFI FUND | SBA SBDC
Opportunity Zone & Tax Credits
QOF STRUCTURE | NMTC | LIHTC | FL OZ MATCH
Get In Touch
Phone
352-371-4566
Email
info@rodneylongrealty.com
Address
1712 NE Waldo Road
Gainesville, Florida 32609
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